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Case Studies
Geoteaming

www.geoteaming.com
Industry: Team Building & Coaching
Member Since: May, 2006


"We wanted to market to a new segment that wouldn't have heard of us otherwise. The BizX community allowed us to do that."

Principals of Geoteaming began discussing the benefits of barter with BizXchange representatives at a networking event, and decided that it would be a great way to improve their business. Among other things, they “saw the value in using BizX to improve their cash flow,” according to Geoteaming President Adam Hitch.

Aside from wanting to conserve cash, Geoteaming also had a desire to increase their client base. “We wanted to market to a new segment that wouldn’t have heard of us otherwise,” says Hitch. “The BizX community allowed us to do that.”

Being marketed on BizX promotions like the member website, Weekly eUpdate and at Member MiXers is just the tip of the iceberg. They also have an account manager that is talking to other companies that might benefit from the Geoteaming experience, getting them some additional exposure. “Joe (BizX Account Manager for Geoteaming) helps to set up appointments with other BizX members,” says Hitch.

Cash conservation is important when running a small business Hitch explained. But he still has the desire to take care of his employees. “With BizX we were able to splurge on a holiday party. We rented limos, got a suite at a Sonics game and went out to dinner. We were able to create a really memorable event spending nothing but BizX,” something for which they would not have paid cash Hitch said.

Hitch enjoys working with BizX members because they are an additional source of revenue that he would not have had otherwise. And with the economy slowing, he is hoping that more companies will be looking to barter with Geoteaming so they can offset some of their cash costs. “I like the concept,” Hitch says about BizXchange. “We look forward to earning and spending more BizX.”

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